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Each customer is worth $600 over their lifetime — and costs $120 to acquire. That's a healthy 5:1 ratio.
LTV $600 · CAC $120 · Ratio 5:1 · Verdict: HEALTHY — you can afford to spend more on ads
$600
Lifetime Value
💰
Customer LTV
$600
Total value per customer
🎯
LTV:CAC Ratio
5:1
Revenue per $1 spent
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CAC (cost to get 1)
$120
Acquisition cost
📅
Payback Period
2.4 mo
Months to break even
📊 Your Numbers
🏥 Health Check
What this means in plain English
Enter your numbers above to see what each customer is really worth to your business.
What you should do next
- Fill in your average order value, purchase frequency, and customer lifespan to unlock personalized growth levers.
Know exactly how much to spend to acquire a customer
Pro unlocks LTV segmentation by customer tier, cohort retention analysis, and CAC payback modeling across all 266 tools.
LTV by segmentCohort retentionCAC payback modelRevenue forecasting
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📊 LTV:CAC Deep Dive
Is your acquisition spending sustainable? A quick directional check.
👥 Customer Segment Comparison
Compare LTV across different customer types or products
| Segment | Avg Order | Freq/Year | Lifespan | LTV | CAC | Ratio |
|---|
📋 Industry Benchmarks
Rough directional ranges — your niche may differ
| Industry | Typical LTV | Typical CAC | Target Ratio |
|---|---|---|---|
| Ecommerce (general) | $150-$600 | $30-$150 | 3:1+ |
| SaaS / Subscription | $1,000-$10,000 | $200-$800 | 3:1 to 5:1 |
| Digital Products | $50-$300 | $10-$60 | 3:1+ |
| Agency / Services | $5,000-$50,000 | $500-$3,000 | 3:1+ |
| Physical Products | $100-$500 | $20-$100 | 3:1+ |
* These are rough industry averages for directional planning. Your actual numbers depend on your specific niche, pricing, and retention.
LTV vs CAC
Revenue Breakdown
Payback Timeline
Segment Comparison
Customer Lifetime Value Report
CreatorSystemLab ·
📖
How To Use
Find out if your customers are worth more than they cost to get
🚀 Getting Started
1
Enter Purchase Data
Average order size, how often they buy, how long they stay.
2
Add Acquisition Cost
What you spend on ads/marketing to get one customer.
3
Get Your Verdict
Instant LTV, LTV:CAC ratio, and clear yes/no on your spending.
4
Compare Segments
See which customer groups are most profitable.
📊 Terms Made Simple
LTV (Lifetime Value): Total revenue one customer brings over their entire relationship with you. Higher = better.
CAC (Customer Acquisition Cost): What you spend to get one new customer — ads, marketing, discounts. Lower = better.
LTV:CAC Ratio: How much revenue you get per $1 spent acquiring. 3:1 is the target — below that, you're probably overspending.
Payback Period: How many months until a new customer pays back their acquisition cost. Shorter = healthier cash flow.
🔒 Your Data, Your Device
No subscription · Runs in your browser · Private local file
No data uploaded anywhere · Works offline after first open
No data uploaded anywhere · Works offline after first open